1)Email and Marketing
There is no doubt that email and marketing go together in some way. Tools like MailChimp and HubSpot are included as some of the top marketing tools you should use. These tools are great for sending things like newsletters as well. They will also let you grow your business as you move forward.
You will find excellent tech support and fair pricing. Pricing is based on the level f account your business needs.
Email marketing will always be part of the equation moving forward. Most people get their messages through email and social media. That is why businesses need to consider using these tools and others to help alleviate their email correspondence to the desired level.
2)Trafficking Engagement
You have to keep track of your traffic when going online. You need to know who is following you and why. You also need to know who is just merely "window shopping" your existence. The reason is so you do not spend a lot of time and money on those who are not really interested.
Too many people spend more time chasing losses than they do chasing winners. That is why you need to know where to stand with your "audience" (as it were). Tools like SumoMe are good places to start. Now the tools are priced in a variety of ways. You can get some of the basics for free. Some of the others go as high as $100 per month. It all depends on what your business needs at the present. You can adjust as you go.
Keeping track of your audience will allow you to know if you are heading in the right direction.
3)SEO
SEO is always going to be part of your business tools. Tools like Google Keyword Planner. This is a great tool for those who want an edge on keyword searches. This tool will help you become aware of how your audience is searching for things and why. That way you can target your keyword usage through those metrics.
SEO is here to stay. That is why we encourage you to use these tools as much as possible.
4)Conversion and Landing Pages
Conversion analysis is very important when it comes to the success of your business. Once again, it is not enough to see likes. You have to see someone going from a like to endorsing what you do.
Those high conversion rates lead to more hits with your landing pages. That is where, why, and how you grow your business. You cannot sustain your business on a thousand likes a day. Those "likes" need to lead to sales. Otherwise, you are fighting a losing battle. Using the tool Unbounce is a great place to begin.